Ford Awards at the 2016 Texas Truck Rodeo

Each year the Texas Auto Writer’s Association (TAWA) hosts the Texas Truck Rodeo, where trucks and SUVs gather to show off their mettle. Ford awards at the 2016 Texas Truck Rodeo included the “Truck of Texas” honor going to the 2017 Ford F-Series Super Duty, and top powertrain honors. Keep reading to learn more.

Read More: New Features on the 2017 Chevy Silverado HD

2017 Ford F-Series Super Duty Named 2016 Truck of Texas

The all-new 2017 Ford Super Duty boasts the same combined high-strength steel and military-grade aluminum construction as the Ford F-150, and that combination has paid off when it comes to capability. With a weight reduction of up to 350 pounds and a variety of segment-first features like adaptive cruise control and LED lighting, this heavy-duty pickup is designed to deliver top value on the work site or off the road.

The 2017 Ford F-Series Super Duty took two awards at this year’s Texas Truck Rodeo: the coveted “Truck of Texas” honor and the “Heavy Duty Pickup Truck” award.

“We are honored to win the ‘Truck of Texas’ award as it underscores how the all-new 2017 Ford Super Duty lineup are the toughest, smartest and most capable trucks we’ve ever built,” said Doug Scott, Ford Truck Group Marketing Manager, in a recent Ford press release. “This prestigious award from the Texas Auto Writer’s Association further solidifies Ford’s truck leadership in Texas, where F-series continues to be the best-selling truck and builds on our momentum as the top-selling truck in the United States for 39 consecutive years.”

Ford Wins Best Powertrain at the Texas Truck Rodeo

Of course the 2017 Ford F-Series Super Duty wasn’t the only Ford truck to win at the 2016 Texas Truck Rodeo. The 2017 Ford F-150 also won for “Best Powertrain” for its new 3.5-liter EcoBoost V6 (which, when mated to the new 10-speed automatic transmission, delivers awe-inspiring power and torque). Ford Motor Company also won overall as the “Truck Line of Texas”.

Interested in learning more about the power and capability of Ford trucks? Contact Broadway Automotive, or explore our new Ford truck inventory today.

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